Trevor’s Coaching Tips

People Are Loyal to What’s Best for Them
People Are Loyal to What’s Best for Them
Customer loyalty hasn’t gone away.  It’s just that today, customers are not blindly loyal to a name brand; they are loyal...
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The Mousetrap
The Mousetrap
A long time ago when I was a young guy, I was working a multi-day trade show and was getting more than a little bored.  When...
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Apply the Three Questions to Your Own Role
Apply the Three Questions to Your Own Role
I’ve talked about the ‘Three Questions’ before.  They’re the questions you ask to determine if you have a star player in...
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Take Criticism by Saying ‘Thank You’
Take Criticism by Saying ‘Thank You’
Recently I led a class of adult students who made presentations to the group and were then critiqued by their peers on their...
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Skills to Work on for the New Year
Skills to Work on for the New Year
Larry Page and Sergey Brin founded Google on the conviction that they needed to find the smartest people from elite universities...
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Don’t Let the Rules Make You Stupid
Don’t Let the Rules Make You Stupid
A while ago I ponied up the $22 to buy a coffee thermos from Starbucks.  I got it home and realized that it leaked badly...
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Show Passion
Show Passion
Jack Welch famously said that the thing that separates A players from B players is passion.  He believed that passionate...
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The Mystery Number
The Mystery Number
Here’s a great training tip from the Great Game of Business.  Help others understand your business (or department) by using...
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